Bristly, empowering dogs to brush their own teeth, has recently completed their Kickstarter campaign for their DIY dog tooth brushing stick, wrapping up with being over 3,000% funded. They now hold the record for the highest number of backers and the highest amount raised through crowdfunding of any pet campaigns.
With an original goal of $15,000, Bristly’s Kickstarter campaign ended with over $400,000 pledged and 10,692 backers. Through crowdfunding campaigns on Kickstarter and Indiegogo, They have raised over $820K, with number of backers reaching 18,021 in total.
“We feel that we are solving a huge problem! Pet Oral disease is the #1 health problem for pets, and there is clearly a demand/need for a solution,” said Petros Dertsakyan, creator and CEO of Bristly. “The success of this campaign proves that pet parents are searching for easy ways to maintain dental health.”
The vet-approved DIY dog toothbrush was 100% funded in only one day, proving consumer interest in a product that is not only easy for dogs to use, but requires no work from their human companions.
“By using Bristly and a quality pet toothpaste, we not only can improve our pet’s dental health but also give them a fun activity at the same time,” said The Pet Show’s Dr Katy Nelson.
Acting as a functional toy, the dog-centric design offers easy to hold paw pads for independent dog use. The 2-side of bristle lines clean teeth down to the gum-line while the flavored bristles promote chewing. Side nudges provide an added brushing surface for optimal brushing. With a self-dispensing toothpaste reservoir, adding toothpaste can help enhance cleaning. The Bristly brushing stick is available in three sizes to withstand even the toughest chewers.
Bristly also offers a toothpaste with a 2-in-1 benefit: Enzymatic action (kills bacteria) and prebiotics to help the good bacteria grow. The toothpaste also provides dogs with healthier teeth and gums.