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The Kennel Club's response to the Pug puppy given as prize on Keith Lemon show

The Kennel Club was appalled to see a puppy being given away as a prize on the ITV show Keith Lemon's Lemonaid and the following is our statement:

The Kennel Club is disappointed and shocked that a puppy was given as a prize on a prime-time ITV show and is writing to the television producers and to Ofcom to outline its concerns.

The Kennel Club’s Code of Ethics prohibits breeders from giving puppies as prizes, stating that breeders: ‘Will not sell any dog to commercial dog wholesalers, retail pet dealers or directly or indirectly allow dogs to be given as a prize or donation in a competition of any kind.’

Selling puppies as prizes is also illegal in Scotland. The Animal Health and Welfare (Scotland) Act 2000 states that a person commits an offence if ‘the person offers or gives an animal to another person as a prize.’ The Kennel Club advised television researchers last week that a puppy should never be given away as a prize.

Caroline Kisko, Kennel Club Secretary, said: “We are extremely disappointed to see ITV giving a puppy away as a prize. This is strictly against the Kennel Club Code of Ethics and sends out completely the wrong message about puppy ownership to both breeders and puppy buyers.

“The golden rule for buying a puppy, which the Kennel Club highlights during its Puppy Awareness Week in September and throughout the year, is that people should always see the puppy with its mother and in its home environment, before they buy.

“Puppies are not commodities but are a lifelong commitment, and the Kennel Club campaigns to ensure that people buy puppies responsibly and that breeders advertise and sell responsibly. Anyone involved in dog breeding should understand that proper informed research by a potential puppy owner is essential before taking on the responsibility of dog ownership, and that a breeder should be directly involved in some form of vetting to ensure the suitability of the puppy buyer.”

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